Emily Ann Willcox

Emily Willcox is one of the most in-demand content creators in the UK right now. Her positioning as ‘Bridget Jones with Strava’ perfectly describes the melding of vulnerability, humour and aspiration that have helped her to amass such a significant following online, and made her community such a dedicated one. To spend 10 minutes engaging with her content is to be absorbed, to feel seen, and to have your thoughts recalibrated. Emily possesses the wonderful skill of examining the everyday in a way that can have people totally reimagine what they thought they knew of the world. Known for engaging vlogs and diary-style storytelling, Emily invites followers on a journey of self-discovery and personal growth, cutting through the noise with sharp, on-the-nose scripting and narration. Her work transcends traditional, image-led social media and she is actively engaged in writing – both for her Substack, but scripts and screen-related material, too. Often, the transition from content creation to author can feel a little unnatural – for Emily, it’s a logical next step. Never pious, always funny, hers is a voice steeped in authenticity – an exciting new talent destined for big things, both on and off the page.